The Next Step - Competitive Advantage

So, we've been discussing the importance of creating customer value and how a value proposition is the essence of any business. We've talked about how to choose a value proposition and the importance of choosing specific components of value. During the next several posts we'll spend time highlighting how to build competitive advantage in your business/unit, and how it relates to strategy and strategic planning.

Competitive Advantage Diagram

Click here to access the beginning of this blog: http://mybilliondollarfruit-stand.blogspot.com/2006/11/introduction-to-fruitstand-concept.html