As a part of STEP ONE, it is a good idea to separate many of the possible ways to create customer value. These can be referred to as components of value. Here are a few to consider:
Image
Time (Speed or Time Saved)
Price
Relationships
Performance
Convenience
Specific Solutions
Results
Hassle-Free Service
Ease-of-Use
Customization
Quality
Can a business be great at all of these? Can a business differentiate in all of these areas?
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