Showing posts with label customer intimacy. Show all posts
Showing posts with label customer intimacy. Show all posts

Thursday, November 15, 2007

Best Total Solution Real World Examples

Here are some examples of organizations that excel at delivering personalization, customization, and tailored solutions through a business model that builds lasting relationships with select customers. Home Depot is a classic example, as they will walk you through the store educating you and helping you find the product you need. "You can do it...we can help." Also, Herbalife is a great example of how an organization uses a customer intimate approach to encourage and support its distributors to build their individual business.

We, at Start-Up Smart, just worked with a sales team for a market-leading book publisher. They identified themselves as a Best Total Solution organization. This value proposition differentiates them clearly in the industry, as the trend for their competitors is to outsource the sales function. Outsourcing is clearly a low-cost strategy and it removes the customer intimacy. This sales team now has a clear differentiating value proposition.

Here is an excellent link to a blog about the Best Total Solution. http://deoluakinyemi.com/2006/09/22/customer-intimacy/