Chipolte

Have you ever had a burrito from Chipotle? This food chain is quite astonishing. They have taken the fast-food concept to new standards, and their shareholders are reaping the benefits. Like Starbucks, Steve Ells, the founder of Chipotle, has created a superior experience. The company's "Food with Integrity" philosophy is a truly disciplined approach in the space. They're obviously differentiating on the Best Product value proposition. They deliver the best ingredients and have focused their operations on ensuring they stay ahead of the game with regards to what they put into their foods. Additionally, they deliver on other components of value, such as speed and price, reasonably and adequately.

Steve Ells was recently interviewed on CNBC. He stated the success of the business is due to their focus on superior ingredients, a focused menu, and a casual dining experience. They don't get caught up in the next new menu innovation but rather focus their R&D on working with suppliers to improve the food quality and taste. They stick to their squirrel-like focus and constantly improve upon it.

Incidentally, the stock is up over 50% in 6 months. You could have bought it last October for $48 per share, and today it's topping $120 per share.