Here are a couple of examples that highlight my previous post about organizations that choose to compete by offering their customers the best product or service in their market. My favorite example, which I have posted about before, is Starbucks. Yes, their stock price has dropped significantly over the past year. However, they will continue to lead the marketplace over the long range by delivering a superior experience (aka - Best Product). They are investing in new high-end espresso machines for their stores that are designed to create the best coffee drinks available. They have also intensified their focus on Fair Trade coffees in Africa that produce the best coffee beans...period.
Another example is Apple. Need I say more? They dominate their space by constantly innovating and producing the latest and greatest tech gadgets and computers.
Both of these examples provide a classic look at organizations that choose to differentiate by offering the Best Product/Service.
Another example is Apple. Need I say more? They dominate their space by constantly innovating and producing the latest and greatest tech gadgets and computers.
Both of these examples provide a classic look at organizations that choose to differentiate by offering the Best Product/Service.
Choosing how you create value for your customers drives your entire strategy and strategic planning process.
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