There is no such thing as a squirrel-proof bird feeder. Why? Because squirrels spend all day and all night, 7 days a week, 365 days a year focused on how to get into your bird feeder. What's the key concept to learn from squirrels in this example? Focus!
Squirrels focus their attention and intention. This is a great business lesson.
As we analyze Marco and Ray's fruit stands, it is hard to point out many differences. They are both located on the same Southern California highway, they both have access to the same demographic, they offer the same selection (at a glance) of fruits, they have the same number of employees, and they started their stands with the same amount of investment capital.
As we dig deeper, we will begin to clarify some subtle differences that lead to the success and mediocrity of each stand. Focus is one of the differences.
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